We love to make the weird work

We’re Sarah Rowlands and Simon Bush-King - an interior designer and architect duo from New Zealand, based in the Netherlands for nearly two decades. Over the years, our work has taken us from restoring historic Amsterdam townhouses to designing hospitality spaces for brands like Hilton and independent restaurants in Dubai.

We work closely with clients, often founders, entrepreneurs, or independent owners to rethink the spaces they know too well to see clearly. Whether it’s a hotel lobby that needs more character, a floor plan that isn’t earning its keep, or a heritage building ready for a new purpose, we bring spatial intelligence, a strong aesthetic vision, and an eye for solutions that last.

Clients come to us when they’re stuck, when the stakes are high, or when they simply want more from their environment. We help resolve complexity with ideas that quietly add value: finding space where it didn’t seem to exist, improving flow, reusing what works, and revealing overlooked potential.

Sustainability shapes everything we do. We prefer healthy, natural materials wherever possible and if something isn’t sustainable, we expect a good reason. Circular thinking guides how we design, build, and plan for the long term.

We believe great design should feel effortless and deliver measurable benefits. From the first sketch to the final detail, we focus on spaces that work hard for the people who use them.

If you’re facing a challenge that feels too complex to untangle alone or a space ready for new purpose - we’d love to help you find the way forward. And as they say in New Zealand, give us a shout